Seminar “Exporting Franchises to the EAEU and the Middle East”
The Licensing Executives Society Russia (LES Russia), the Russian Franchise Association (RFA), the Business Russia Committee on Franchising and Gorodissky & Partners held the round-table discussion
14 April 2023
The Licensing Executives Society Russia (LES Russia), the Russian Franchise Association (RFA), the Business Russia Committee on Franchising and Gorodissky & Partners held the round-table discussion “Exporting Franchises to the EAEU and the Middle East.”
Opening remarks were delivered by LES Russia Board members Sergey Medvedev, Ph.D. in Law, LL.M., Russian Patent Attorney and Partner at Gorodissky & Partners, and Yuri Mikhaylichenko, Director of the Russian Franchise Association.
The speakers included:
Yuri Mikhaylichenko, who delivered the presentation “Channels and Mechanisms for Promoting Franchises Abroad.” He outlined the specific aspects of franchise promotion in Russia and offered recommendations on developing an effective multichannel promotion strategy.
Yuri Mikhaylichenko also introduced Diana Kurbanova, Vice President of the Franchising Association of Uzbekistan, who spoke about the Association’s activities and operating practices.
Sergey Medvedev delivered the presentation “Legal Aspects of Selling a Franchise in the UAE: Business Issues and Intellectual Property.” He discussed the specific features of franchise relationships, the essential documents required for a transaction and the key differences involved in registering franchise agreements in the UAE.
Olga Leontieva, Chair of the BelFranchising Association of Franchisors and Franchisees, delivered the presentation “Exporting a Franchise: The Belarusian Experience.” She outlined the structure of the Belarusian franchise market and reviewed its development in recent years.
Elena Korostyleva, Partner at Sendika Group, delivered the presentation “Experience Promoting the Tonus Club Fitness Franchise in Neighbouring Countries and Beyond.” She presented successful examples of selling the innovative women’s fitness club franchise in various countries.
Denis Konkov, Co-founder and creator of the international Real Bakery chain, delivered the presentation “Experience Promoting a Food-Service Franchise in Neighbouring Countries and Beyond.” He emphasized the importance of geomarketing—particularly detailed footfall analysis before opening a location—as a key factor in achieving success.
The event generated considerable interest and concluded with a lively discussion. It brought together more than 50 participants.
The Licensing Executives Society Russia (LES Russia), the Russian Franchise Association (RFA), the Business Russia Committee on Franchising and Gorodissky & Partners held the round-table discussion “Exporting Franchises to the EAEU and the Middle East.”
Opening remarks were delivered by LES Russia Board members Sergey Medvedev, Ph.D. in Law, LL.M., Russian Patent Attorney and Partner at Gorodissky & Partners, and Yuri Mikhaylichenko, Director of the Russian Franchise Association.
The speakers included:
Yuri Mikhaylichenko, who delivered the presentation “Channels and Mechanisms for Promoting Franchises Abroad.” He outlined the specific aspects of franchise promotion in Russia and offered recommendations on developing an effective multichannel promotion strategy.
Yuri Mikhaylichenko also introduced Diana Kurbanova, Vice President of the Franchising Association of Uzbekistan, who spoke about the Association’s activities and operating practices.
Sergey Medvedev delivered the presentation “Legal Aspects of Selling a Franchise in the UAE: Business Issues and Intellectual Property.” He discussed the specific features of franchise relationships, the essential documents required for a transaction and the key differences involved in registering franchise agreements in the UAE.
Olga Leontieva, Chair of the BelFranchising Association of Franchisors and Franchisees, delivered the presentation “Exporting a Franchise: The Belarusian Experience.” She outlined the structure of the Belarusian franchise market and reviewed its development in recent years.
Elena Korostyleva, Partner at Sendika Group, delivered the presentation “Experience Promoting the Tonus Club Fitness Franchise in Neighbouring Countries and Beyond.” She presented successful examples of selling the innovative women’s fitness club franchise in various countries.
Denis Konkov, Co-founder and creator of the international Real Bakery chain, delivered the presentation “Experience Promoting a Food-Service Franchise in Neighbouring Countries and Beyond.” He emphasized the importance of geomarketing—particularly detailed footfall analysis before opening a location—as a key factor in achieving success.
The event generated considerable interest and concluded with a lively discussion. It brought together more than 50 participants.
See also
